Always target local keyword phrases.
So what is a keyword phrase?
A keyword phrase is a set of words that explains to Google what your website is about.
If you work in Scottsdale. Then your keywords would look something like this.
- Scottsdale Real Estate
- Scottsdale Homes for Sale
- Moving to Scottsdale
- Real Estate Agent in Scottsdale
Think about it this way.
How would I search for that?
There are many keyword sets for the same thing. For Example. One blog post could be: Scottsdale Homes for Sale. Then a week later you can get another group. Homes for Sale in Scottsdale. Then Houses for Sale in Scottsdale, and so on…
You can and should use all the different variations. The more variations you use the more likely you will cover your entire market.
Or, you can let RE blogdog do it all for you. Hint… Hint…