Real Estate Blogdog

Secret To Online Success For Realtors

Real Estate Blogdog · Jan 6, 2016 · Leave a Comment

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential Clients are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your Real Estate business is.

An online presence is important for outbound Real Estate marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why you are so great – because that’s the next stop for the majority of your potential Clients.

It’s also vital for inbound Real Estate marketing, because quality online content will help attract Clients even if they haven’t heard of you or your brand.

So here are a few things you need to look at when building your online marketing efforts and why PREMIER, by REblogdog is the right choice for you.

Your Website
All Realtors, no matter if you’ve been in the industry 20 years or just getting started, should have a website. It can be extremely basic, but it should contain the fundamental information Clients – both existing and potential – need.

Online Presence
It is very important to provide content to your Clients. However, the content you provide must include what your Clients are looking for. So, what are they looking for? They are looking for homes, home prices, and a Real Estate agent that knows the area they have an interest in. OK, so how do you do this? You can write a few paragraphs about homes in a particular area. Include the subdivisions you market. Chances are, another Agent has not written an article on them lately. Also provide a list of active properties in that particular area. Always insure the price is clearly displayed. And here’s the crucial step – Share EVERY article to your social media. Spend $20 from time to time on Facebook promoting your posts. This definitely helps to build your following faster.

New Content
Posting new content to your website before posting it anywhere else and posting it often is crucial. Why? When you publish the content to your website first. ALL the links from sharing content on social media lead back to you. If you publish to your website often. You are giving yourself another opportunity to be seen.

Social Media
Social media is an important part of your online presence that improves your chances of generating additional revenue and building Client loyalty. It allows Clients, potential Clients and other interested parties to engage easily via a channel that plays an important role in their everyday lives.
Engagement is key to promoting you and your brand – not only will it make you more appealing to existing Clients, the more positive social activity that goes on, the higher the chance is that their friends will be exposed to your Real Estate business and what you have to offer.

Our business philosophy is simple. Helping Make Connections. With PREMIER those connections can easily happen. And you’ll be amazed at how quickly it can help you attract new clients and grow your reputation at the same time.
Your time is valuable. And we understand that. That is why we give you the option of having us maintain your content and social media accounts.
Follow the link RE blogdog – PREMIER and begin your ONLINE SUCCESS today.

A New Year’s Resolution Worth Keeping

Real Estate Blogdog · Dec 23, 2015 · Leave a Comment

A 2016 New Year’s Resolution for Your Real Estate Career – Create a Strong Online Presence that Promotes You and Your Brand.

In today’s competitive world of real estate it is important to have an online presence that stands out from the crowd. The whole goal of building a brand is to connect with clients, customers and prospects. You want to convey to your target market that you are the one that provides a solution to their problem. That is, finding an agent that has credibility and someone they can trust when purchasing or selling a home.
To succeed online you must understand the wants and needs of your clients, customers and prospects. Most consumers looking on a real estate agent’s site are looking to search for properties in their desired area or neighborhood. Image is everything – PREMIER by REblogdog fulfills all the requirements to build an online brand that will set you apart from the crowd.
The key is to have a site that visitors feel provide everything they need while conveying yourself as an agent they can trust. PREMIER will help you build loyal Clients that will be committed to using you when they are ready to purchase or sell their home.

5 Simple Strategies To Create A Strong Online Presence that promotes you and your brand.

1) Make sure that you have a modern looking website that makes a great first impression.
It needs to have appealing graphics, be easy to navigate and should instantly make visitors feel welcome from the first second they click on it. Take a look at this real estate website azrealestateteam.com for an example of a simple yet highly effective website that draws visitors in.

2) Incorporate a blog into your website that you update frequently. And also that can be easily shared. PREMIER will publish at least 2 blog posts for you daily. – and they are sharable.
As an example go check out keep things simple; simple graphics and simple message.

3) SEO or search engine optimization is an essential component of any online marketing strategy.
Admittedly this area is a bit fuzzy thanks to Google changing their criteria for ranking websites in their search engines, but it’s a powerful way to ensure that your website is one of the first that comes up when your prospects are searching for certain key words. There are a lot of SEO specialists available – and it can be overwhelming.
Here at REblogdog, we’ve found a formula that has a proven track record. PREMIER is a fully optimized website solution. It does require 3-6 months to start showing great SEO results. (unfortunately SEO is not a quick strategy!)

4) Social media. Love it or hate it, it’s here to stay, so you may as well put it to work for you.
First it’s important that you have a strong social media profile (because this is what your prospective clients are going to be checking out first)

Make sure your posts are relevant, interesting and are in no way a “pitch-fest.” Be sure to acknowledge and interact with every person who takes an action on your pages – whether it’s liking a photo or posting a comment.
Sharing the content of your website directly to your social media, is a MUST. PREMIER shares the content automatically for you. So on those busy days you don’t have enough time. Your website continues to work for you.
Secondly look to run ad campaigns on the social media platform that’s best suited to your target market – for example LinkedIn is a great platform to reach white collar business professionals through, Facebook is great to reach Moms (and plenty of other demographics as well), Instagram is excellent to reach people 18-25 and so on.

5) Responsive Web Design Because of the continued rise of website visitors using mobile devices, the need for a mobile-friendly site becomes more important. PREMIER provides a responsive web design that is a must for your real estate business.
What is responsive web design? It is simply a design that is fluid—as a visitor’s browser size changes, so does the design.
Why responsive design? Studies and statistics show that sites with a responsive web design have higher conversion rates and increased sales. Google also recommends responsive design. And, of course, your potential clients will love the fact that they can visit your website from anywhere with any device. PREMIER provides a built in function that allows visitors to search homes at their current location. This keeps them on your website.

4 Simple Ways To Build Your Online Presence

Real Estate Blogdog · Dec 15, 2015 · 1 Comment

One of the biggest questions most Real Estate Agents ask is, “what kind of digital marketing should I be doing to promote my real estate business?”

It’s a great question. I personally love online advertising – especially social media.

But there’s a lot more to having an effective digital marketing strategy than just tweeting, posting or liking!

When my husband and I started out our real estate business, we didn’t have much of a clue about online marketing – it was basically a system of trial and error. Today that’s no longer the case – we know what works online. From our experiences in real estate the past 16+ years came the idea of “PREMIER,Your Real Estate Website Solution”. Our desire was to create a complete online marketing website that actually worked. PREMIER offers 4 simple, yet neccesary strategies for your digital marketing. And I’m happy to share them with you here.

1) Make sure that you have a modern looking website that makes a great first impression.
It needs to have appealing graphics, be easy to navigate and should instantly make visitors feel welcome from the first second they click on it. Take a look at our real estate website at azrealestateteam.com for an example of a simple yet highly effective website that draws visitors in.

2) Incorporate a blog into your website that you update frequently. And also that can be easily shared. PREMIER will publish at least 2 blog posts for you daily. – and they are sharable.
As an example go check out one of our blogs that seems to be a hot topic at the moment – you’ll see that we keep things simple; simple graphics and simple message.

3) SEO or search engine optimization is an essential component of any online marketing strategy.
Admittedly this area is a bit fuzzy thanks to Google changing their criteria for ranking websites in their search engines, but it’s a powerful way to ensure that your website is one of the first that comes up when your prospects are searching for certain key words. There are a lot of SEO specialists available – and it can be overwhelming.
We’ve found a formula that has a proven track record. PREMIER is a fully optimized website solution. It does require 3-6 months to start showing great SEO results. (unfortunately SEO is not a quick strategy!)

4) Social media. I’ve saved the best for last. Love it or hate it, it’s here to stay, so you may as well put it to work for you.
First it’s important that you have a strong social media profile (because this is what your prospective clients are going to be checking out first)

written by Laura Brent

1 on 1 Website Training

Real Estate Blogdog · Oct 15, 2015 · 1 Comment

RE blogdog wants to give you every opportunity to succeed.

We offer 1 on 1 training for our RE blogdog PREMIER website clients.

Only $100 for 1 full hour.

What do we teach you?

Whatever your individual needs are.

Don’t let “Not Knowing How” be an excuse.

By appointment and for RE blogdog clients only.

Making Your Website Work For You

Real Estate Blogdog · Oct 6, 2015 · Leave a Comment

Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS®. Yet more than 90 percent of home buyers start their search online.

Does anyone else see the problem with these numbers?

I am all for referrals and repeat business, but what if you could connect with home buyers more frequently and in better ways? The numbers don’t lie: Home buyers and sellers are online, and it may be easier to get them on your website than you ever thought possible.

The best way to get real estate buyers and sellers to visit an agent’s web site is with optimized SEO and blogging.

That is exactly what RE blogdog is all about. Believe it or not they go hand in hand. First off, you need to have a blog on your own website. One of the keys to having blog posts is, the ability to share posts to your social media via a link. That way people can comment on your website as well as your social media.

If your website is about real estate in Scottsdale AZ. Then your blogs should be about real estate in Scottsdale AZ. Too many times realtors blog about local accommodations, mortgage loans, or just do the same old boring list of tips on how to move or clean your house. These topics have been done…and done…and done. I would recommend talking about the latest listings in your market area. Or how prices of homes have gone up or down.

Does your website have IDX?

If you have a real estate website, then you should have an IDX. What is an IDX, you might be asking? In the simplest terms: For real estate agents and brokers in the US, IDX is the system that allows REALTORS® to show MLS property listings on their websites. IDX stands for “Internet Data Exchange”, which sounds technical, but really it’s quite simple from the agent’s perspective. Also include a search of available homes to fit your blog post topic. If you use latest listings for the sort order of the IDX. You will always have fresh content on that page.(great for SEO)

See an example of a RE blogdog post via abrentco.com real estate website.

If you have traffic flowing to your site but you’re still only getting about 2 percent of your business from online leads, then there may be a secondary problem with your website. It might be ineffective on a usability level. Does it have outdated listings? Does it look like a site that was created when the internet first became a thing? Your website may not offer engaging reasons for people to contact you or leave their information. And your site must be mobile-friendly, bottom line.

This brings us to my next tip

Get website visitors to leave their contact information by creating a fun and compelling offer that is tied to a prominent data-collection form. Why? This will help convert site surfers into actual leads.

None of us like spam, and most home buyers and sellers are savvy enough to know if they complete your contact form, then they may never get off your e-mail list. As shocked as we may be when it comes to prospects reluctance to sign up on our business lists, we know this is the very reason why we do not sign-up on most retail websites. Unless, of course, the website offers us something we want. This is intuitive when we visit various retail sites, so why do we expect our real estate site visitors to think or act any differently?

“Making your website work for you”

So this brings us back to “Making your website work for you” If your website is not creating a lasting impression on your users. You could be missing out on valuable leads. RE blogdog™ is helping Real Estate agents like yourself, create that lasting impression. Which in turn is making your website work for you.

You can begin today with the RE blogdog™ Free 30 day trial. No sign up fee. No hidden costs.

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