According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential Clients are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your Real Estate business is.
An online presence is important for outbound Real Estate marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why you are so great – because that’s the next stop for the majority of your potential Clients.
It’s also vital for inbound Real Estate marketing, because quality online content will help attract Clients even if they haven’t heard of you or your brand.
So here are a few things you need to look at when building your online marketing efforts and why PREMIER, by REblogdog is the right choice for you.
All Realtors, no matter if you’ve been in the industry 20 years or just getting started, should have a website. It can be extremely basic, but it should contain the fundamental information Clients – both existing and potential – need.
It is very important to provide content to your Clients. However, the content you provide must include what your Clients are looking for. So, what are they looking for? They are looking for homes, home prices, and a Real Estate agent that knows the area they have an interest in. OK, so how do you do this? You can write a few paragraphs about homes in a particular area. Include the subdivisions you market. Chances are, another Agent has not written an article on them lately. Also provide a list of active properties in that particular area. Always insure the price is clearly displayed. And here’s the crucial step – Share EVERY article to your social media. Spend $20 from time to time on Facebook promoting your posts. This definitely helps to build your following faster.
Posting new content to your website before posting it anywhere else and posting it often is crucial. Why? When you publish the content to your website first. ALL the links from sharing content on social media lead back to you. If you publish to your website often. You are giving yourself another opportunity to be seen.
Social media is an important part of your online presence that improves your chances of generating additional revenue and building Client loyalty. It allows Clients, potential Clients and other interested parties to engage easily via a channel that plays an important role in their everyday lives.
Engagement is key to promoting you and your brand – not only will it make you more appealing to existing Clients, the more positive social activity that goes on, the higher the chance is that their friends will be exposed to your Real Estate business and what you have to offer.
Our business philosophy is simple. Helping Make Connections. With PREMIER those connections can easily happen. And you’ll be amazed at how quickly it can help you attract new clients and grow your reputation at the same time.
Your time is valuable. And we understand that. That is why we give you the option of having us maintain your content and social media accounts.
Follow the link RE blogdog – PREMIER and begin your ONLINE SUCCESS today.