One of the biggest questions most Real Estate Agents ask is, “what kind of digital marketing should I be doing to promote my real estate business?”
It’s a great question. I personally love online advertising – especially social media.
But there’s a lot more to having an effective digital marketing strategy than just tweeting, posting or liking!
When my husband and I started out our real estate business, we didn’t have much of a clue about online marketing – it was basically a system of trial and error. Today that’s no longer the case – we know what works online. From our experiences in real estate the past 16+ years came the idea of “PREMIER,Your Real Estate Website Solution”. Our desire was to create a complete online marketing website that actually worked. PREMIER offers 4 simple, yet neccesary strategies for your digital marketing. And I’m happy to share them with you here.
1) Make sure that you have a modern looking website that makes a great first impression.
It needs to have appealing graphics, be easy to navigate and should instantly make visitors feel welcome from the first second they click on it. Take a look at our real estate website at azrealestateteam.com for an example of a simple yet highly effective website that draws visitors in.
2) Incorporate a blog into your website that you update frequently. And also that can be easily shared. PREMIER will publish at least 2 blog posts for you daily. – and they are sharable.
As an example go check out one of our blogs that seems to be a hot topic at the moment – you’ll see that we keep things simple; simple graphics and simple message.
3) SEO or search engine optimization is an essential component of any online marketing strategy.
Admittedly this area is a bit fuzzy thanks to Google changing their criteria for ranking websites in their search engines, but it’s a powerful way to ensure that your website is one of the first that comes up when your prospects are searching for certain key words. There are a lot of SEO specialists available – and it can be overwhelming.
We’ve found a formula that has a proven track record. PREMIER is a fully optimized website solution. It does require 3-6 months to start showing great SEO results. (unfortunately SEO is not a quick strategy!)
4) Social media. I’ve saved the best for last. Love it or hate it, it’s here to stay, so you may as well put it to work for you.
First it’s important that you have a strong social media profile (because this is what your prospective clients are going to be checking out first)
Make sure your posts are relevant, interesting and are in no way a “pitch-fest.” Be sure to acknowledge and interact with every person who takes an action on your pages – whether it’s liking a photo or posting a comment.
Sharing the content of your website directly to your social media, is a MUST. PREMIER shares the content automatically for you. So on those busy days you don’t have enough time. Your website continues to work for you.
Secondly look to run ad campaigns on the social media platform that’s best suited to your target market – for example LinkedIn is a great platform to reach white collar business professionals through, Facebook is great to reach Moms (and plenty of other demographics as well), Instagram is excellent to reach people 18-25 and so on.
Our business philosophy is simple. Helping Make Connections. With PREMIER those connections can easily happen. And you’ll be amazed at how quickly it can help you attract new clients and grow your reputation at the same time.
written by Laura Brent
